Blog Chat: 5 Reasons to Use an Editorial Calendar

When I started blogging I would blog about any topic that took my fancy that day. I was a moody Blogger – in that, I blogged about whatever took my mood. I was addicted to blogging. I loved waking up in the morning and thinking about what to blog about that day. I still do to a certain extent. I might think about blog topics in advance and I might have reams of lists and post it notes and calendars everywhere. But I do love to blog on a whim. However, using an editorial calendar has helped my blog in so many ways that  I want to share five key reasons why an editorial calendar will help a Blogger.

5 Reasons to Use an Editorial Calendar

1. Avoid Blogger Burnout or Writer’s Block

If you are blogging five times a week (or more!) it can be difficult to maintain momentum. This is especially the case when LIFE happens. Work commitments, loved ones, hobbies, stuff … our lives can get rather busy. Our minds get full. And sometimes it’s hard to take a step back and think about our content. Sometimes we blog so much we simply burnout. By using an editorial calendar you can plan your content well in advance so that when your mind gets busy your blog will still be consistent.

2. Improve Quality Content

Planning ahead with your content will give you space to think through the topics and have ample time to craft great quality content. I can always tell which of my blog posts were rushed. By using an editorial calendar I give myself time to add copy and images that improve over time.

3. Consistency

Having a blog schedule or regular series is great for encouraging your readers to return. Some of the best blogs out there are consistent in their blog scheduling, range of content and regular series. An editorial calendar helps you plan the best times to publish certain types of content and work around other features on your blog.

4. Avoid Repetition

When blogging on a whim you might find you end up with four recipes in a row followed 3 outfits and then two rants. Ok, it might not be much of an issue. But using an editorial calendar helps you space out content types over a space of time to allow for variety and avoid repetition. I think this is particularly useful for Bloggers who write sponsored posts because it can get a little grating for readers to see post after post that is sponsored.

5. Scheduling

If you want to be super-efficient you might want to write a bunch of your future blog posts all at once. Maybe on a Sunday afternoon you could write all your posts for the week and schedule them in. An editorial calendar is great for planning and scheduling which helps take the pressure off when you’re super busy.

How to use an Editorial Calendar

If you’re a wordpress.org user I highly recommend the Editorial Calendar Plugin. It is brilliant for seeing a great snapshot of the month ahead. You can drag and drop posts. And you can add in blog titles in seconds. I love it.

Otherwise you can try using a spreadsheet on excel or google docs to plan out your content for the week, month or year ahead.

I also use my Google Calendar for bigger blogging project such as Blog Every Day in November which needs a whole month of detailed planning to share.

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I use an editorial calendar as a guide; I still like the spontaneous element of Blogging. Sometimes I just want to blog about whatever I’m in the mood for that day. For me, using an editorial calendar is a balancing act between efficiency and spontaneity – both I think are valuable in blogging.

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Are you a planner or a wing-it kind of Blogger? 

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15 Comments

  1. 11 November 2013 / 1:47 pm

    I am all about the Editorial Calendar. There’s a WordPress plug in which puts all your posts into a calendar, and I’m not exaggerating when I say it changed my life! I’m trying to be more organised with my blogging so it’s an absolute must – I want to be a week ahead of myself so that when life gets in the way, it’s not such an issue, but it definitely takes planning!

    • 11 November 2013 / 2:00 pm

      YES! I mentioned the plugin – it’s been amazing to use!

  2. 11 November 2013 / 1:48 pm

    This is such a great idea! I tend to jot ideas down and then add them to my weekly diary. But I agree that planning posts in advance is essential to keep it fresh.

  3. 11 November 2013 / 1:51 pm

    I am a complete Google Calendar fanatic – both me and the other half use it to schedule things so we both know what’s happening and when, plus I use it to plan all my blog posts and blog things to do. I can happily rave about Google Calendar for hours! 🙂 x

    • 11 November 2013 / 2:02 pm

      I have a great iphone app too, called CalenGoo which syncs with my Google Calendars beautifully. It’s perfect for on the go organising!

  4. 11 November 2013 / 6:22 pm

    I like Google Calendar. In fact, I subscribed to your BEDN google calendar to follow the daily themes. I love blogging as well. But, have never hosted anything for others to follow as you, Elizabeth, do.

  5. 12 November 2013 / 9:15 am

    We’ve actually been writing a plan for this month to work out who is doing what for BEDN – and it’s proving incredibly helpful – generally we just post as and when we feel like it. We’ve both busy people but this month has made us realise that we can find time to blog and it’s great fun doing it so regularly! So thanks for being the inspiration! x

  6. 13 November 2013 / 1:27 pm

    Oh I am definitely a wing it kind of gal, I like the idea of a schedule but i never actually do it!

    Maria xxx

  7. Elizabeth Holdsworth
    14 November 2013 / 8:54 pm

    I have always been a bit of a ‘moody’ blogger, as you describe it – but I do think that it’s probably the reason I’ve nearly thrown in the blogging towel on so many occasions! I am thinking more and more that an editorial calendar is the way forward for me, especially if I want to get more serious with my blog, which I am feeling that I might. Hmmm…

  8. 16 November 2013 / 12:20 pm

    I know I write better when I plan it. Even if only a week ahead. So maybe I need to find a way to make being a moody blogger work better for me.

  9. 17 November 2013 / 10:43 pm

    I have a list where I make notes of my blog post ideas (and list products I’ve been sent to review), but I’ve never set this out in a calendar. I think it might be time to start. Thanks for the tips.

  10. 25 November 2013 / 5:17 pm

    What a great idea and I’ve got the plugin in straight away after running this as I also have a ton of posts to publish or none so this is brilliant to pace them. Thanks for sharing!

    FoodNerdx

    http://www.foodnerd4life.com

  11. Pingback: The End: #BEDN 30 | margotandbarbara

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