Today’s Blog Chat topic is all about branding your blog. With just a few simple tips to implement you can begin to build a strong brand with online identity easily to relate to and understand.
Big businesses have been using branding to encourage customers to return to their products time and time again. The likes of Coca-Cola, McDonalds, Starbucks and Apple are experts in associating values to their brand mission statements and these values inform all of their branding choices from colours, logos, tone of voice and associations. These same principles can be applied to your blog to help build an instantly recognisable blog brand that will get readers wanting to visit your blog more often.
Some of these tips are for beginners and some of them are useful for up-and-running bloggers who need some ideas for streamlining their branding.
6 Tips for Branding Your Blog
1. What’s in a name?
When choosing a name for your blog try and pick an original name. Google your potential name to check the name hasn’t been taken already. If you can buy the.com (I use 123-reg to buy my domain names) if you can because users are most likely to add .com to any website name they look for. Otherwise a .org .net or .co.uk should be fine, but you might want to mention this on your blog.
Try to choose a name that is short, sweet and memorable. Ideally you want it to be easy to spell and pronounce (I should know, Rosalilium is the first thing people ask me to pronounce when they meet me – oops!). If possible choose a name that is relevant to your niche.
2. What’s the point?
Have a quick brainstorming session to narrow down the purpose/niche of your blog. What keywords would be relevant to sum up your blog topics and content? Think about what your blog mission statement would be. This can evolve over time but it helps you to think about your blog in specific terms. It’s also useful to include your mission statement on your About page.
3. Design elements
Create a style guide for your blog. Include a few chosen colours (try colourlovers for colour and palette inspiration), two fonts, any custom graphics, photography style and your header banner. Keep a note of these choices so you can create a pleasant looking blog for your readers to enjoy. Bear in mind your brand values or mission statement and make design choices that reflect this.
4. Consistency is a key
Be consistent across your blog and social media channels. Use the same colours, fonts and tone of voice so your readers know what to expect.
Get your blog out there! There are a number of ways to publicise your blog, from sharing on social media, to commenting on other blogs and building a network of fellow bloggers. You could also consider guest blogging on other blogs, think about creative collaborations and go to blogger meet-ups or events.
When you are commenting on other blogs include your blog name within your name such as Elizabeth@Rosalilium or Elizabeth (rosalilium). This helps the blogger and readers recognise who you are.
Branding takes time but with some consistency and perseverance your readers will begin to understand your brand: who you are and what your blog is about.
What do you think makes a great brand?
This is part of the Blog Chat series – a weekly column sharing Blogging tips and debate