Today I attended a Marketing workshop for new businesses. It’s part of series of workshops I am taking part to learn more about setting up my own business, and hopefully will feed into Three Jelly Moulds and a Wardrobe. One thing that did strike me in this workshop was the twitter advice. We were told not to engage too much at the beginning and just tweet about relevant messages relating to our business. And under no circumstances tweet about what you ate for dinner.
This got me thinking about twitter effectiveness not only for businesses but for individuals too. I have been on twitter for nearly 3 years now, and I must admit it took me a while to get into it. But I persevered, mainly through nosiness and then for a need to chat to people because I was pretty much housebound. Throughout this time on twitter I have learnt some “do’s” and “dont’s” and I thought it might be helpful to share some of this for the newbies to twitter.
In particular, a lot of my ‘real-life’ friends have been contacting me for advice recently about starting out on twitter, so this might be a useful referral point for them.
- Talk to people. Conversations and interactions make twitter work.
- Be nice. Be supportive. It will totally make someone’s day, and they’ll be likely to do the same for you.
- Share. Whether it is a link to your work, someone else’s work, something, interesting cool or helpful. Sharing is caring on twitter.
- Favourite tweets. They save for a rainy day when you need some amusement. And much easier to find the good ones than searching for the RT (retweet).
- Follow a good amount of people as it will make your twitter more interesting, but make sure they are interesting and relevant to you. Say hello to them when you follow.
- Follow back. This might be contentious but generally I follow back everyone who follows me. It seems polite.
- Don’t just follow celebrities. I find that normal people are much more interesting.
- Use the #ff #followfriday hashtags to seek out interesting people to connect with.
- Likewise, recommend the tweeters you enjoy. It is both a great way to show your appreciation for someone’s tweeting, as well as sharing awesome people with your followers.
- Use a platform such as Tweetdeck or Hootsuite. They are really helpful for seeing your feed, mentions, messages etc. in one place. Plus you can post to other social media networks such as facebook directly from them.
- Have an informative profile bio and a photograph of yourself. People like to connect to real people.
- Tweet regularly. At least daily.
- And always reply to your @ mentions. It’s only polite.
- Watch the TMI. Not many people need to know about your hanky panky, toilet habits or hygiene routines.
- Don’t moan about your day job unless you can do it in a funny, entertaining or insightful way.
- In fact, try not to moan too much. It feels good to share grievances, annoyances etc. But keep it light and sprinkle with moments of positivity. If you constantly moan you will get unfollowed.
- Refrain from retweeting every single #ff you receive. It can be irritating to your followers.
- Try not to overtweet. It fills up your followers timeline (I am really guilty of this one sometimes. I just have too much to say!)
Any twitter aficionados out there have anything to add?
*** I must say that twitter has provided with many opportunities over the past 18 months. Opportunities I would not have known about had it not been for my incessant reading of twitter. This includes my expedition to Dominican Republic, my writing gig at Domestic Sluttery, a Blogcamp, a Bloggers Meetup, not to mention a bunch of awesome new friends. Needless to say I highly recommend twitter!
follow me on twitter —> @rosalilium_ or @threejelly
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